We’re four former adventure-seekers with backgrounds in the military, the intelligence community, and physical security risk management. In 2023, we launched Non Attrib Designs out of necessity.

Each team member has spent time in high-risk environments, often operating alone without the safety net of a larger organization. In those situations, ingenuity was critical to solving problems that could turn deadly. We lived by our kit, and if it didn’t perform, the consequences could be severe.

In the field, we customized our equipment, stripping away anything that might reveal its source or purpose. The gear became unremarkable and blended seamlessly with the rest of the things that people used. Over time, these adjustments led to numerous ideas, which, combined with our experience, now drive us to create purpose-built gear for high-risk environments.

At the core of it all, our mission is simple: to help keep those who serve safe.